Customer Experience
Customer Experience | Focus Group

Explore how SAP CX solutions make your job easier and deliver exceptional experiences to your customers.
The Customer Experience Focus Group helps SAP users optimize customer interactions with solutions like:
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SAP Emarsys – AI-driven omnichannel marketing
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SAP Cloud for Customer (C4C) – CRM for sales, service, and marketing
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SAP Service Cloud – Customer and field service management
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SAP Sales Cloud – Sales automation and account management
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SAP Customer Data Platform (CDP) – Unified customer profiles
Join to share best practices, discuss innovations, and expand your SAP CX network.
Have expertise in Sales, Services, Marketing or Customer Experience?
Our focus group is guided by enthusiastic volunteers with deep domain expertise.
Contact them to learn more or co-lead this group and help shape SAP CX knowledge sharing within our community.
Upcoming Events
Join upcoming sessions and activities related to this focus group.

From Compliance to Performance: E-Invoicing & AP Automation in PracticeTue, 23 JunWebinar session
The Future of SAP Procurement — From Public Cloud to AI-ReadyThu, 17 SeptSAP Belgium (BRU04)
Share Your Use Case
Have an SAP supply chain challenge, success story, or innovative workflow to share? Submit your use case and contribute to the community discussion.
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Share practical insights
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Highlight real business challenges
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Collaborate with industry peers
Our Focus leads

Customer Experience
Marjolein Callant
Flexso

Customer Experience
Pieter Van der Borght
Ypto
